No matter what industry it is, most people find services they want using a search engine like Google or Bing. Even dentists get a large portion of their patients from online traffic. It stands to reason that if dental practices want to grow their business, then ranking higher in search results should be a top priority.
Ranking higher in search results is all about search engine optimization (SEO), and seo for dentists helps dental practices get listed on the first page of results. First-page status is a huge deal and leads to a massive increase in website traffic. Better website traffic means more patients, so keep reading for more information on how improving SEO can help.
SEO for Dentists
Optimizing dental SEO means driving more traffic to a dental practice’s website by improving the website’s position in search results. This means identifying keywords that relate to the dental practice that person might use when searching a related topic online. For example, if a person searches Google for “professional teeth whitening,” then dental offices nearby that have relevant, high-quality information on teeth whitening will pop up in that person’s search results first.
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Why Dentists Need to Optimize SEO
The dentistry field is incredibly competitive, so staying on top of the competition is incredibly important. Dental offices have to strike a balance between keeping old patients and generating new ones constantly. While being a high-quality dentist with stellar patient reviews is the most important factor, improving dental SEO is how dental offices can beat out the competition and generate new business consistently. Below are some reasons why dentists need to optimize their SEO to thrive.
- Get higher rankings. As stated above, higher rankings mean more traffic. The more traffic that lands on a dental office’s website, the more appointments they will set. It is equally important for the people who visit the site to stay on the page long enough to get information from it, rather than navigating away from it after a few seconds.
Build trust. Many people fear going to the dentist. The idea of getting a cavity filled or a root canal makes them cringe, especially if the dental practice seems out of touch. Having an excellent dental SEO consultant makes the website look professional and legitimate, which will make patients less wary about setting up an appointment.
Get ahead of the competition. A good dental SEO strategy will help dental offices stand out from the competition. Rather than lagging back on the 3rd or 4th page of results, good dental SEO means being seen first, ahead of everyone else.
Improving the user experience. SEO is more than just keywords; it means optimizing the website for the best overall user experience. This includes creating a mobile-friendly website that produces relevant, informative, and concise information. Dental offices that offer this to their patients are more likely to generate new appointments.
Grow Your Dental Practice with SEO Every niche industry needs a tailored marketing approach and dental offices are no different. Generating new leads and establishing a thriving practice hinge on an excellent dental SEO strategy. If you own dental practice and want to improve your website’s search rankings, reviewing dental SEO is the first place to start.